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What’s new at TrueFocus

Where we’ve been featured, upcoming conferences, and product updates, all in one place.

In print & on air

In the media

Oct 2026
Media

Title Search Automation, Understood Correctly: The Human-in-the-Loop Approach That Works

Published on Market Daily on September 5, 2026 Many automation vendors pitching to title companies see real opportunity in title search, and the results come from recognizing it as a blend of production work and judgment work. According to Jimmy Lewis of TrueFocus Automation, understanding this distinction is the single most valuable insight in the industry, […]

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Oct 2026
Media

One Question Can Expose Whether an Automation Vendor Has Ever Worked in Title

Published on TechBullion on September 5, 2026 Title companies evaluating automation vendors benefit from a reliable way to identify genuine industry expertise and to recognize it quickly. According to Jimmy Lewis of TrueFocus Automation, a single well-placed question can reveal how well a vendor understands the way title operations actually work. The Fastest Way to […]

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Oct 2026
Media

When it comes to closing workflow gaps, does one size really fit all?

Published in HousingWire on August 12, 2026 By Jimmy Lewis and Sridhar Loganathan For the past several years, title agents have been giving their technology partners some version of the same request: help us close the gaps. Those “gaps” are the smaller, tedious tasks wedged between the systems already handled by a production platform or […]

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Oct 2026
Media

Why Title Agents Keep Investing in Automation During an Uncertain Market

Published on ALTA.org on September 29, 2026 By Jimmy Lewis and Sridhar Loganathan Title agencies continue funding automation despite volatile demand because it can support future order spikes without rebuilding staff. The article connects this strategy to lessons from the refinance boom and identifies practical ways to measure results. Link to the ALTA.org Industry News […]

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Oct 2026
Media

Getting Real About AI in Title: Where the Work Actually Goes

Published on ALTA.org on July 16, 2026 By Jimmy Lewis and Sridhar Loganathan Which tasks are actually being automated, and where do the employees who used to do that work end up? These are the questions title business owners are trying to answer for their own operations, far more so than the broader conversation about […]

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Oct 2026
Media

Speed of Automation Deployment May Determine Whether Title Companies Retain or Lose High-Volume Clients

Published on StreetInsider.com on September 2, 2026 In title operations, the pace of automation deployment can shape how a client relationship grows. Two projects from TrueFocus Automation‘s history illustrate the point, according to Jimmy Lewis: one involving a large amount of e-recording volume, the other a compressed title plant build with a firm deadline. In both […]

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Where to find us

Upcoming conferences

Conference
October 12 - 14, 2026

ALTA ONE Conference 2026

The Westin Kierland Resort & Spa - Scottsdale, AZ

Jimmy Lewis (Co-Founder/CEO) will be in attendance October 12th - 14th

Contact Jimmy to arrange some time to discuss title automation. jimmy@truefocusnow.com

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What’s changed

Product updates

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