Why Most AI Automation Projects Fail in Title Insurance
🚀 Is AI replacing jobs in title and mortgage, or making teams more productive than ever? In this episode of The Real Estate Roundtable, Jimmy Lewis, Co-founder of TrueFocus Automation, breaks down the reality behind automation, robotic process automation (RPA), and AI in the real estate industry. With over 20 years of experience in mortgage and title operations, Jimmy shares how automation is helping companies reduce repetitive work, improve efficiency, increase profitability, and support teams, not replace them.
Listen to the episode on one of these links:
YouTube
Apple
Spotify
Property Innovation Journal – May 22, 2026
Agentic AI Is the Hottest Thing in Title Automation Right Now and the Most Misunderstood
TrueFocus co-founders Sridhar Loganathan and Jimmy Lewis make the case for managed AI over fully autonomous agents in title insurance. Agentic AI is the most hyped technology in title automation right now, and they argue it is also the most misunderstood. The flexibility that makes it useful also creates a traceability problem, and in an industry where a missed lien can lead to a claim, that matters. The piece covers the layered model TrueFocus uses, where RPA, AI, and agentic AI each handle the work they do reliably, and the questions every title company should ask a vendor making agentic AI claims.
Sridhar Loganathan is co-founder and COO of TrueFocus Automation, and Jimmy Lewis is co-founder and CEO. The company specializes in RPA and AI-driven workflow automation for title insurance, mortgage, and real estate operations.
Tech Bullion – May 19, 2026
Who Owns Your Automation Code? The ‘Pay Per’ Model Is Going Out The Window In Year Two. Here’s Why
TrueFocus Co-founder Jimmy Lewis breaks down why transactional “pay per” automation pricing usually stops making sense by year two. As order volume grows, the fee for a process you already paid to build keeps climbing, and the vendor profits from your growth. The piece covers the math behind a build-and-own model, the IP and security case for owning your code, and three questions every company should ask a vendor before signing.
The MAPcast Podcast: Insights From B2B Leaders – April 3, 2026
How TrueFocus Automation Uses AI to 3X Efficiency in Mortgage & Title | Jimmy Lewis
What if AI could eliminate 80% of manual work… without replacing your team? In this episode of The MAPcast, Jimmy Lewis (CEO of True Focus Automation) breaks down how AI and automation are transforming the mortgage, title, and real estate industries—from reducing 10-minute workflows to 2 minutes, to deploying 30+ bots inside a single company. But here’s the twist: it’s not about replacing people, it’s about making them exponentially more efficient. We dive into:
How AI is actually being used in real operations (not hype)
Why most companies are still doing automation wrong
The shift from RPA tools to scalable AI + Python systems
How to make your team 2–3x more productive without hiring
The real bottleneck: data, accuracy, and trust in AI outputs
Why domain expertise beats “AI-first” startups
If you’re in B2B, operations, or scaling a company—this is a behind-the-scenes look at what AI actually looks like in production.
View the Podcast below:
ALTA Title News Online – April 2, 2026
Own It or Rent It? A Practical Look at Automation Models for Title Operations
Title companies evaluating automation are typically choosing between two structures: owning the automation outright or subscribing to it as a managed service. Both can deliver real value. The difference lies in how that value is created, controlled and sustained over time. Understanding the tradeoffs before you commit can save a lot of frustration down the road.
Should Your Title Company Own Its Automation or Rent It? TrueFocus Automation’s Jimmy Lewis Explains the Hidden Costs
Title companies evaluating automation solutions face a decision that extends far beyond technology selection: who owns the code that runs their operations?
Jimmy Lewis: Title Insurance Automation Requires More Than Technology Expertise
The title insurance industry has seen a wave of automation vendors emerge in recent years, but a critical question often gets overlooked: does understanding the technology behind automation mean you understand the processes being automated?
