A nonprofit organization once bought into an expensive CRM management system and after struggling to get their staff up and running on the complex system, realized that they were never going to use more than 10 percent of the system’s capabilities.
They found that they’d bought a Jeep Waggoneer when all that they really needed was a Mini Cooper or economy subcompact to drive a few city blocks to get the groceries.
Big systems are great if they are useful; consistently save your organization time, money and effort; and help you grow your business. But often times, companies discover that feeding the behemoth requires more time and effort than the efficiencies it is supposed to produce.
The key to acquiring new technology is first understanding how it is going to improve your processes, give you a competitive advantage, or better serve the needs of your customer. In other words, before investing in the newest technology, analyze your pain point, where things are getting hung up or where the customer is experiencing some frustration, and look for a technology solution that can solve that specific problem.
There can be a favorable upside to investing in smaller, selective technology solutions that address very specific issues. Let’s look at a few of the benefits.
This one is a no-brainer. Usually, the simplest solution is the least expensive. If you just need one bell or one whistle, why pay for all of them? Identifying THE solution that can solve your single biggest challenge can be a game-changer.
Smaller, selective technology solutions are usually easier to implement across your company, on the tech and training side. In some cases, when a small widget is imbedded seamlessly into your processes, your staff may experience immediate and greater efficiencies with very little interaction or training needed. And significantly, automated processes are often more accurate, eliminating errors that could cost you time and money down the road.
Lack of Overlap
If you are in the mortgage or title insurance industries, your staff is already working with complex technology systems to get the day-to-day work accomplished. Introducing one new element that does not interfere with or overlap with their existing processes, can provide the boost you need without introducing more complexity, or worse, interrupting the current workflow.
This is the true genius of robotic process automation (RPA). Rather than disrupt the current workflow, RPA works behind the scenes to complete mundane or repetitive tasks. This frees up staff to handle more complex problem solving, or more importantly, gives your staff time for the more direct and attentive human interaction your customers require to navigate the complicated steps of the real estate transaction process.
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